演講題目：Quality Disclosure under Consumer Loss Aversion

演講人：張建強副教授

演講時間：12月16日（周三）晚 18:30-20:00

演講地點：在線騰訊會議ID👩‍🦲：261 234 587

 報告摘要：Consumers experience a sense of loss when a product's quality does not match their expectations. To alleviate consumer loss aversion (CLA), firms can disclose information to reduce consumers' uncertainty about product quality and the resulting psychological loss. In this research, we investigate the implications of CLA on firm profit, consumer surplus, and social welfare when firms endogenously make quality disclosure decisions. We find that CLA leads symmetric firms to disclose quality more often. Given that CLA weakly reduces consumers'  utility from buying a product and quality disclosure is costly, intuition suggests that CLA is detrimental to firms. We find that this intuition is only true in a monopoly. Surprisingly, CLA makes both firms in a competition better off. Moreover, CLA increases firms' profit when they invest in quality disclosure instead of money-back guarantees to respond to CLA. We also find that CLA decreases consumer surplus and social welfare. Therefore, educating consumers to improve decision-making skills by deliberating on future outcomes and emotions can benefit firms at the cost of consumers and society.

演講人簡介🧑🏽‍🎤：張建強，江蘇師範大學副教授🎭，東南大學管理學博士，德克薩斯大學奧斯汀分校🪄⛰、印第安納大學訪問學者。曾獲江蘇省優秀博士學位論文🕴🏼，入選江蘇高校“青藍工程”優秀青年骨幹教師。在Management Science🚹、Omega、European Journal of Operational Research、International Journal of Production Research👨‍💻🚶‍♀️、Quantitative Marketing and Economics、Marketing Letters、Information Economics and Policy等學術期刊上發表多篇論文👩‍🔬，擔任國際、國內權威期刊的審稿人🏃🏻‍♀️‍➡️，擔任國家自然科學基金項目通訊評審專家。主持國家自然科學基金項目、教育部人文社會科學項目、江蘇高校哲學社會科學項目等課題。研究方向主要為運營與營銷管理👩🏽‍🦲。