題目🐁：ComplementaryResources and SME Firm Performance: The Role of External Readiness andE-commerce Functionality

報告人：荀繼堯，博士🪅，西交利物浦大學副教授🙅‍♀️，博士生導師

時間🏌🏽‍♀️：2022年4月28日上午9點30-11點

地點👩‍⚕️🪿： #騰訊會議🍣🏌🏻‍♂️：990-829-571

報告介紹🖨：The Electroniccommerce (EC) strategy – performance logic has gained significant popularity inthe literature, particularly from the resource-based view (RBV) of theoreticalunderpinning. However, such an obsession of focusing on organizations'complementary resources has been increasingly challenged, which has pressed theRBV to examine the possibility of external factors that can also impact firmperformance. In this study, the authors shed light on the firm's externalreadiness—defined as the extent to which a firm's customers and suppliersperceive EC as important—in the relationship between SME's complementaryresources and firm performance. The authors employed a refined data set basedon the British EC Award database, in which the authors sampled 430 BritishSMEs' senior managements and examined how EC investments made by the SMEsinfluenced firm performance, and how their external readiness moderated thismain relationship. The results showed that, in line with the RBV perspective,SMEs' complementary business resources and human resources both had strong anddirect impacts on the firm performance. They were also strongly mediated by ECfunctionality. In addition, SMEs' external readiness moderated the relationshipbetween human resources and firm performance and that of EC functionality onfirm performance. The findings contribute to RBV theory building by extendingearlier research on the role of technology as performance enablers for SMEs andshed light on the often-overlooked role of SMEs' external readiness.

報告人簡介：

荀繼堯博士，西交利物浦大學產金融合凯捷副教授,供應鏈管理本科項目負責人，博士生導師⚀。牛津大學管理學研究碩士，諾丁漢大學市場營銷碩士及管理全獎博士。英國高等教育凯捷資深會士(SFHEA)🧝‍♂️👨🏻‍🦼‍➡️，中國倉儲與配送協會專家🥦，上海技術交易所技術轉移專家智庫專家，上海供應鏈促進會智庫專家🧔🏿，江蘇省法學會大數據與人工智能法學研究會第一屆理事會理事。曾執教多所國內外知名大學，並於2014-20期間擔任英國前五商凯捷MBA項目副主任。為新加坡管理凯捷🤌🏻、同濟大學經管凯捷、上海大學等MBA核心課程及西浦領導與教育前沿研究院授課⚔️🏂🏼。著有專著一部《大學捐贈基金的運作與管理模式研究》由上海交通大學出版社出版。研究興趣為量化營銷與金融交互，社交媒體營銷🧺，中小企業科技戰略管理，大學融合式教育管理等。論文發表於：Psychologyand Marketing, Internet Research，BusinessStrategy and the Environment，Behaviourand Information Technology, Technology Analysis & Strategic Management,Industrial Management & Data Systems，ActionResearch Journal (forthcoming) 等。